Insights & Musings: Elevating Office Aesthetics | Crafting A Proposal For Fine Art Photography In A Doctor's Suite
July 2023 | Toronto, Ontario
In today's world, the ambiance and aesthetics of a workspace play a crucial role in creating a welcoming and comfortable environment for both employees and visitors. As a doctor, your office suite serves as a reflection of your professionalism, while also offering solace and inspiration to patients during their visits. One powerful way to achieve this is by incorporating fine art photography into the office decor.
We surround ourselves with different types of artwork that reflect our personality, style, and taste. Artworks bring life to our spaces and can transform even the most mundane spaces into something extraordinary. That's why it's not surprising that even professional offices are embracing the use of art as a way to enhance the aesthetics of their work environment.
In this post, I'll explore the steps involved in creating a compelling proposal for providing fine art photography for a suite of offices in a medical setting.
When I launched my business and later this website my goal was to create unique, limited edition fine art photographs of different genres that would enhance both residential and commercial spaces.
Last fall I was I was given the opportunity to bid on providing multiple pieces of artwork to a doctor who had just moved to a new building and wanted to decorate his office suites. The interior space of this heritage building had been completely gutted and rebuild, the finishings had been completed and furniture placed and it was now time to add color and visual interest to his workspaces by adding artwork.
Understanding the Client's Vision:
Before diving into the proposal, it is essential to have a clear understanding of the client's vision and requirements. Schedule a meeting with the doctor to discuss their preferences, artistic style, and the overall atmosphere they wish to create within the office suite. Determine if there are any specific themes or subjects they would like to incorporate into the artwork, such as nature, abstracts, local landmarks and our specific destinations for travel images.
Curating Artwork From Your Portfolio:
Once you have a grasp of the client's vision, collaborate with them to curate a collection of your artworks that align with the client's vision. Consider the size and layout of the office spaces to determine the appropriate sizes and formats for the photographs. Aim for a diverse selection that offers a range of styles and subject matter to create visual interest
If the meeting with your client takes place somewhere other than their new office space then schedule a visit and ensure that you take measurements and pictures of each room. This will help you create mock-ups of each room for your proposal.
Presenting the Proposal: Craft a professional and visually appealing proposal that showcases the selected artworks, their sizes and finishes. Include images of the office spaces to help the client envision how the artwork will enhance the overall ambiance. Clearly outline the benefits of incorporating fine art photography, such as creating a welcoming atmosphere, reducing stress, and stimulating conversation.
Financial Considerations: In the proposal, provide a breakdown of the costs involved, including installation and any additional services required. Offer different pricing options based on the client's budget. Emphasize the long-term value of investing in high-quality, timeless artworks that will enhance the office's aesthetics for years to come.
If you're in Canada check with your accountant because buying artwork is considered a capital expense for corporations or individuals who operate a business. An individual or organization may qualify for an annual tax deduction provided certain criteria are met.
Collaboration and Implementation:
Once the proposal is approved, collaborate closely with your printer, framer and installer to coordinate logistics, and ensure that the installation process aligns with the client's schedule. Maintain open communication with your client and keep them updated throughout the process to ensure their satisfaction.
By incorporating fine art photography into a doctor's office suite, you can transform the space into a visually appealing and calming environment. A carefully crafted proposal that aligns with the client's vision, showcases your images, and demonstrates the benefits of fine art photography will greatly enhance the chances of success. Remember to maintain a collaborative approach throughout the process, from curation to installation, to create a truly inspiring office space that reflects the doctor's professionalism and offers a respite for patients
